Gruntstyle

brand intro Glitch

The logo animation for Grunt Style combines glitch effects with their iconic identity for a captivating introduction that blends innovation with the brand's rugged spirit.

Technical Specs

We blended glitch art with audio manipulation, inspired by glitch artists. Using Audacity and Photoshop, we distorted audio tracks intentionally. Simultaneously, we tinkered with video encoding, manipulating I and P frames to induce controlled glitches in animations, creating an organic, dynamic feel. Meticulous frame-by-frame editing seamlessly integrated glitch effects.,

function

Animation + Art Direction

Admins

Client: Grunt Style
Art Direction + Animation: Jeffery Lawson
Music and Sound: Rob Klaener